Four-Image Brand Identity Proposal Prompt

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Define a brand name, audience, core idea and materials, then develop four proposal images around the same mark. The YANWU example carries mist, stone and dark interiors from the concept cover into logo reasoning and product applications. Use it to discuss a design direction; production processes shown in the images remain unverified.

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Prompt

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01 / 01

Act as a senior brand designer, logo designer, visual art director and editorial designer.

Using the brand information I provide, design and generate a four-image brand identity proposal for one brand. Do not first write image prompts, a plan or page outlines. Generate four separate images directly.

BRAND INFORMATION
Chinese brand name: [fill in]
English brand name: [fill in]
Industry: [fill in]
Main products or services: [fill in]
Positioning and target audience: [fill in]
Core brand idea: [fill in]
Brand personality: [3–5 keywords]
Slogan: [fill in, or derive it from the core idea]
Logo inspiration: [fill in]
Logo type: [abstract symbol / integrated Chinese character / letterform / geometric symbol / badge / other]
Meaning the logo should express: [fill in]
Elements to exclude: [fill in]
Overall visual style: [fill in]
Primary color: [fill in]
Secondary and accent colors: [fill in]
Main materials: [3–5 materials]
Photography or spatial atmosphere: [fill in]
Main products, packaging and applications: [fill in]
Aspect ratio: [4:5 vertical by default]
Text language: [mainly Chinese / mainly English / both]
Additional requirements: [fill in]

If some fields are blank, infer sensible choices from the industry, positioning and idea. Do not stop because a nonessential field is empty.

DESIGN TASK
First define and lock one coherent brand system:
- An original, clear logo symbol that can stand alone.
- Chinese and English wordmarks.
- Primary, secondary and accent colors.
- Typography, materials and photographic language.
- Supporting graphics and patterns derived from the logo.
- Ways to apply the identity to products, packaging, printed materials and spaces.

The logo must not be text alone. Include a distinctive standalone symbol related to the brand idea, with a clear silhouette, negative space or geometric structure. It should remain recognizable at a small size and suit embossing, foil, embroidery, engraving and spatial signage.

Avoid ordinary industry icons used directly, such as an incense burner, tea leaf, female profile, house, ordinary leaf, lotus, auspicious cloud, yin-yang symbol or traditional seal. Abstract, simplify and reconstruct the idea into an original brand symbol.

Once the logo is chosen, keep its core silhouette, internal structure, wordmark and lockup consistent across all four images. Do not redesign it on each page.

THE FOUR IMAGES

Image 1 — Brand world and concept cover
Use one large hero visual to establish the brand mood and world. Clearly show the full logo, Chinese and English names, a concept headline, a brand manifesto, three to five mood or material images and a few handwritten concept notes.
Combine a large headline, hero visual, full logo and an irregular mood collage. Make the logo visible without overpowering the headline and atmosphere.

Image 2 — Logo concept and symbol construction
Make an oversized logo symbol the visual center. Show the full logo, Chinese and English wordmarks, horizontal and vertical lockups, a simplified version, source sketches, negative space and structural relationships.
Add a few hand-drawn outlines, arrows, circles and designer notes to explain the design logic. Give the page a research character without turning it into a complex engineering drawing or a traditional visual-identity table.

Image 3 — Visual language and design system
Show primary and secondary colors, typography, materials, photographic language, cropped logo details and supporting patterns.
Connect colors to physical materials such as stone, paper, metal, glass, plants or textiles. Derive the patterns from the logo's outline, internal curves, negative space or strokes; do not add unrelated decoration.
Combine an orderly grid with free collage, large typography, vertical text, fine lines and a few handwritten marks.

Image 4 — Applications and experience
Show how the brand enters products, packaging, paper goods, textiles and spaces. Choose five to seven appropriate touchpoints for the industry, such as the main product, gift box, shopping bag, card, label, uniform, towel, metal sign, storefront, reception desk or wayfinding.
Use one large product or spatial hero visual plus four to six application details. Apply the full logo, standalone symbol and supporting patterns at different levels. Do not print the full brand name on every item.

VISUAL REQUIREMENTS FOR THE SET
Combine the language of a premium brand proposal, editorial magazine design, art-direction board and modern identity case study.
Each image must include:
- One prominent large headline.
- One short subtitle.
- One core statement.
- Two to four keywords or information labels.
- Two to four meaningful handwritten notes.
- One clear visual center.
- About 25–35% whitespace.

The headline must participate in the composition. It may be enlarged, cropped, offset, vertical or interwoven with the imagery and logo instead of becoming an ordinary page header.
Handwritten marks may include short phrases, arrows, circles, underlines or simple sketches explaining the logo, type, colors, materials and processes. Keep them brief, clear and meaningful. Avoid meaningless text and wall-to-wall scribbling.

Use the same brand name, logo, typography, palette, materials, photographic atmosphere, margins and guide lines across all four images, but vary the layouts:
- Image 1: large hero and mood collage.
- Image 2: oversized logo and structural research.
- Image 3: color, type and material system.
- Image 4: product, space and applied identity.

Avoid ordinary presentation slides, simple mood boards, traditional identity tables, stock-mockup collections, repeated uniform grids, long body copy, crowded information, poor 3D materials, cheap gold effects, color drift and changing logo structures.

OUTPUT
Generate four separate vertical 4:5 images directly. Do not combine the four pages into one collage or first output image prompts.
Generate them in this order:
1. Brand world and concept cover.
2. Logo concept and symbol construction.
3. Visual language and design system.
4. Applications and experience.

If only one image can be generated at a time, start with image 1 and continue images 2–4 using the same locked logo and visual system. Do not restart the planning or change direction.

Follow platform rules for generated content. Avoid sensitive or unauthorized portraits.